Everyone loves cinematography! It’s a centric part of our everyday lives and nothing soon is changing that. I was recently asked to put together a product shoot plus produce a small video in between photos. Of course I wanted to say that it’s not that simple. Instead of saying no I just nodded and said, “I’ll get it done”. I didn’t want to say I no, because saying no leads to nothing. I completely understood why this hair feathers company wanted a video. (Video below) Video is the new black! If you have the ability to shoot and edit here is three reasons why you should shoot more video.

1. Video Emotionally Connects

I’m sure you still remember the most memorable scenes of your favorite movies. Or maybe you find yourself talking about the latest digital short from SNL. The point is that video causes and evokes emotion. When we laugh, love, or whatever we produce endorphins which are addicting. Addiction is good when it comes to people watching your content. The more that people connect with your content, the better it will be for your business.

2. Video is good SEO

Video is trending up for SEO use. With YouTube being one of the biggest search engines for content its no wonder why businesses are using video to reach more clients. It’s more likely that if you make a video for your business that the video will be seen before your website. If you’re a photographer why not make a behind the scenes video of your latest shoot? It will take more time and effort but the results may surprise you!

3. Video for Social Media

What I love about Social Media is that it allows the King to come out of his castle. For example, I love the fact that Zach Arias, Chase Jarvis, Jeremy Cowart, and others are posting to their Facebook and twitter accounts. Having a conversation with either of these two people would have been impossible before social media unless you lived close to them, or had a friend that knows a friend that know them. With video it’s a progression from words on a page. Not only has the king come out of the castle, but also now you can see, hear, and in some ways feel him…in a very hipster way. Using video for social media allows your users to connect with you and your brand on a more personal level.

If you have any questions or want some really great resources to help you with video just e-mail me or post below!